By NBCNEWS
Elon Musk may soon face competition from companies like Apple, Amazon, eBay, Uber, Spotify, PayPal, Venmo, Meta, Electronic Arts, and Nintendo, to name just a few.
The “X” branding that Twitter adopted goes beyond a name change. The change, which was once just a little microblogging app, has been hailed by Musk as the biggest one yet in the development of a “everything app.” Since the time he first bought the business, he has revealed tidbits of his plans for this app, citing the Chinese social media platform WeChat as a possible model.
“You basically live on WeChat in China because it’s so usable and helpful to daily life, and I think if we can achieve that, or even get close to that at Twitter, it would be an immense success,” Musk stated in June 2022 during his first meeting with Twitter staff.
On Sunday, CEO Linda Yaccarino reaffirmed this objective.
Yaccarino, who formerly oversaw ad sales at NBCUniversal, stated in a post on X, “X is the future state of unlimited interactivity — centred in audio, video, messaging, payments/banking — creating a global marketplace for ideas, goods, services, and opportunities.” NBC News is a subsidiary of NBCUniversal.
The process of creating an all-encompassing app is fraught with difficulties, from ferocious competition from underdogs and well-funded rivals to regulatory obstacles and user preferences.
